{"id":4372,"date":"2019-10-23T17:07:41","date_gmt":"2019-10-23T14:07:41","guid":{"rendered":"https:\/\/ontrack.agency\/?p=4372"},"modified":"2023-02-07T16:26:54","modified_gmt":"2023-02-07T14:26:54","slug":"why-is-conversion-rate-optimization-like-watering-flowers","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2019\/10\/23\/why-is-conversion-rate-optimization-like-watering-flowers\/","title":{"rendered":"Why is conversion rate optimization like watering flowers"},"content":{"rendered":"\n
Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do.<\/p>\n\n\n\n
It doesn\u2019t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there is a funnel<\/a>.<\/p>\n\n\n\n Conversion rate optimization (CRO) is the process of finding and fixing problems with your funnel.<\/p>\n\n\n\n Imagine having a nice flower garden in your backyard. You grab a hose and hook it up to the faucet. You switch it on and go to water your plants. But oh no! It barely let\u2019s out any water.<\/p>\n\n\n\n You go back and check the faucet. The water pressure is high so the problem is somewhere else.<\/p>\n\n\n\n You check the hose\u2019s end. Again, no problems. It\u2019s clean and looks as expected. <\/p>\n\n\n\n How am I supposed to water my plants then? You ask yourself.<\/p>\n\n\n\n There are 3 possibilities:<\/p>\n\n\n\n As you really need to water the plants soon, the third option is out of the question. It will be too long before you go to the shop, buy another one and set it up. So you are left with the first two.<\/p>\n\n\n\n Finding holes is really easy and fun. You let the water on and look from where it\u2019s leaking. <\/p>\n\n\n\n Just apply a small patch and you\u2019ll water your plants in no time. This option saves you time, money and helps your plants survive.<\/p>\n\n\n\n In a short time, the patch falls and the water pressure goes down again. This time, you apply a better patch, made from something else.<\/p>\n\n\n\n Another hole appears. You decide to test and see what material might be stronger and more resistant.<\/p>\n\n\n\n This will go on and on until you find a material strong enough, that will make the hose even better than it was before, just like magic.<\/p>\n\n\n\n CRO is about fixing that broken hose:<\/p>\n\n\n\n It\u2019s the science of finding and fixing problems with your website.<\/p>\n\n\n\nHow does CRO work – Holes in a hose<\/strong><\/h3>\n\n\n\n
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What exactly is CRO<\/strong><\/h3>\n\n\n\n