{"id":7257,"date":"2020-02-14T10:33:49","date_gmt":"2020-02-14T08:33:49","guid":{"rendered":"https:\/\/ontrack.agency\/?p=7257"},"modified":"2020-02-14T10:58:43","modified_gmt":"2020-02-14T08:58:43","slug":"5-cognitive-biases-you-can-use-to-increase-ecommerce-sales-with-examples","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2020\/02\/14\/5-cognitive-biases-you-can-use-to-increase-ecommerce-sales-with-examples\/","title":{"rendered":"5 Cognitive Biases You Can Use to Increase Ecommerce Sales (With Examples)"},"content":{"rendered":"\n
As marketers, there\u2019s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive psychology and learning how to correctly apply its principles it\u2019s vital to the success of any online business. Bear with us as we go through some of the most prevalent cognitive biases in conversion optimization. <\/p>\n\n\n\n
Cognitive biases are a tendency to think certain ways, oftentimes affecting our capacity of making rational, logical decisions. They have a huge impact not only on consumer behaviour, but on our day-to-day lives. <\/p>\n\n\n\n
Cognitive biases are considered \u201cmistakes of reasoning\u201d<\/a> and they are a result of our brain\u2019s attempt to simplify the way it processes information. This is why people often value their preconceptions and past experiences rather than reality and they also tend to make decisions based on these personal factors. <\/p>\n\n\n\n Fortunately, cognitive biases also have lucrative applications and you can leverage them to improve your online business. Here are 5 of the most effective cognitive biases you can use to increase ecommerce sales. Take the time to understand them and learn how to correctly integrate them in your optimization strategies. <\/p>\n\n\n\n Anchoring or focalism means that the first piece of information people receive will act as an anchor to which they will compare all information they\u2019ll get afterwards. <\/p>\n\n\n\n This cognitive bias highly influences the decision making process of customers and a lot of marketers use it to display pricing plans in a smart way. The ideal option is usually surrounded by a higher and a lower tier<\/a> so that potential buyers will focus their attention on the middle tier. <\/p>\n\n\n\n In the example below the middle plan is even highlighted by the use of color contrast and shadows, so they\u2019re not being exactly subtle in their attempt of getting visitors to purchase this specific plan. <\/p>\n\n\n\n1.Anchoring <\/strong><\/h2>\n\n\n\n