{"id":7790,"date":"2020-02-27T15:58:04","date_gmt":"2020-02-27T13:58:04","guid":{"rendered":"https:\/\/ontrack.agency\/?p=7790"},"modified":"2021-02-23T11:03:50","modified_gmt":"2021-02-23T09:03:50","slug":"product-page-redesign-increases-sales-by-20-14","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2020\/02\/27\/product-page-redesign-increases-sales-by-20-14\/","title":{"rendered":"Product Page Redesign increases sales by 20.14%"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Happy-Tea-logo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Product Page Redesign increases sales by 20.14%<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2014 The results<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\tC100BD19-33B3-4B92-8899-6AE6594215EE<\/title>Created with sketchtool.<\/desc><\/path><\/rect><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t20.14%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tLift in Purchase Conversion Rate\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\tC100BD19-33B3-4B92-8899-6AE6594215EE<\/title>Created with sketchtool.<\/desc><\/path><\/rect><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tMore Transactions\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\tC100BD19-33B3-4B92-8899-6AE6594215EE<\/title>Created with sketchtool.<\/desc><\/path><\/rect><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tImprovement in Revenue\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What we did<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Happy Tea is a health and wellness supplement company. Their products are aimed to helping people suffering from anxiety or leading a stressful life overcome these issues and take back control over their own lives.\u00a0<\/p>\n

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The company offers a wide range of CBD products, from teas to creams, oils, and gummies, thus promoting whole body health. With almost two years of activity in the digital space, Happy Tea is constantly growing and the business is quickly expanding.\u00a0<\/p>\n

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One of the most successful experiments we\u2019ve conducted for them was a product page redesign. The A\/B test generated amazing results, which is why we went ahead and implemented the new layout on the website.\u00a0<\/p>\n

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How we did it<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDefining the Target Audience (Analytics Data & Qualitative Research)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAnalysing heatmaps and scrollmaps to understand the user interaction on the website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRunning moderated user testing to understand the obstacles on the product pages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDesigning & Implementing A\/B test<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tResults Analysis, Generating Insights & Learnings for Future Experiments <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Get results like this!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Your website can do a lot better. Let’s discuss your CRO needs.
    Bonus: you get a free site review!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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