{"id":7796,"date":"2020-02-28T15:04:22","date_gmt":"2020-02-28T13:04:22","guid":{"rendered":"https:\/\/ontrack.agency\/?p=7796"},"modified":"2020-02-28T15:04:25","modified_gmt":"2020-02-28T13:04:25","slug":"5-ways-to-optimize-your-checkout","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2020\/02\/28\/5-ways-to-optimize-your-checkout\/","title":{"rendered":"5 Ways to Optimize Your Checkout"},"content":{"rendered":"\n
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store\u2019s conversion rate.\u00a0If you’re still struggling with this, it’s time to take action and optimize your checkout!<\/p>\n\n\n\n
It is essential to make sure that the checkout is fully functional, secure and user-friendly. This is vital to a successful customer journey. It doesn\u2019t matter if you drive a lot of traffic on your website if those visitors get stuck at the end.\u00a0<\/p>\n\n\n\n
Users need to be able to make it through your checkout process without having to fill out long and complicated forms, worrying about the safety of their online transactions and so on.\u00a0<\/p>\n\n\n\n
In 2019 Baymard Institute estimated the average cart abandonment rate for online stores at 69.57% and they also put together a highly useful list of reasons for abandonment:\u00a0<\/p>\n\n\n\n