{"id":7929,"date":"2020-03-30T12:34:52","date_gmt":"2020-03-30T09:34:52","guid":{"rendered":"https:\/\/ontrack.agency\/?p=7929"},"modified":"2020-03-30T12:34:54","modified_gmt":"2020-03-30T09:34:54","slug":"what-the-third-party-cookies-apocalypse-is-all-about","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2020\/03\/30\/what-the-third-party-cookies-apocalypse-is-all-about\/","title":{"rendered":"What the third-party cookies apocalypse is all about"},"content":{"rendered":"\n
2019 has been all talks about big changes in third-party cookies. On one hand, some of the largest internet browsers (Chrome, Firefox and Safari) have implemented default parameters to either decrease or completely block the use of such cookies. On the other hand, certain authorities (ICO and the Court of Justice of the European Union) have published a series of rules detailing the fact that obtaining third-party cookies without the explicit consent of website visitors is against the law. <\/p>\n\n\n\n
Cookies are pieces of data stored on the computers of users through their web browsers. They are used to gather information by recording pages visited by users, saving information written in forms, and so on. The main role of third-party cookies is to gather long-term data from the browsing history of users. Their second role is to build profiles focused on their preferences, habits and interests. <\/p>\n\n\n\n
On one hand, this particular type of cookie is one of the pillars of digital marketing. It has enabled behavioral marketing, targeting, programmatic advertising and retargeting.<\/p>\n\n\n\n
On the other hand, the use of third-party cookies has often raised concerns over privacy matters. Why is that? Because these cookies are \u201cthird-party\u201d, which means their origin is not the website that the user has interacted with. <\/p>\n\n\n\n