{"id":9364,"date":"2021-02-22T12:02:59","date_gmt":"2021-02-22T10:02:59","guid":{"rendered":"https:\/\/ontrack.agency\/?p=9364"},"modified":"2021-03-04T10:11:43","modified_gmt":"2021-03-04T08:11:43","slug":"optimizing-the-cover-of-your-website-the-hero-section","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2021\/02\/22\/optimizing-the-cover-of-your-website-the-hero-section\/","title":{"rendered":"Optimizing the cover of your website &#8211; the hero section"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9364\" class=\"elementor elementor-9364\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ebdb5 elementor-section-content-middle elementor-section-stretched pb-0 pt-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ebdb5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dffdfd3 order-sm-2\" data-id=\"dffdfd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6a2407 elementor-widget elementor-widget-image\" data-id=\"e6a2407\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"64\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-300x64.png\" class=\"attachment-medium size-medium wp-image-9388\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-300x64.png 300w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-1024x219.png 1024w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-768x164.png 768w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-1536x329.png 1536w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-1200x257.png 1200w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x-1980x424.png 1980w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Legendary_Wallart_Logo_2000Px_2048x.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d8f6d elementor-widget elementor-widget-heading\" data-id=\"54d8f6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimizing the cover of your website - the hero section<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e90ff elementor-widget elementor-widget-text-editor\" data-id=\"49e90ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2014 The results<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58b0088 p-0  box-result elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58b0088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0400e02\" data-id=\"0400e02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d5740 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"58d5740\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"24px\" viewBox=\"0 0 20 24\"><title>C100BD19-33B3-4B92-8899-6AE6594215EE<\/title><desc>Created with sketchtool.<\/desc><g id=\"desktop\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"homepage---smaller-graph\" transform=\"translate(-511.000000, -5706.000000)\" fill=\"#0AD270\" stroke=\"#0AD270\"><g id=\"arrow_up\/green\" transform=\"translate(512.000000, 5707.000000)\"><g id=\"arrow_up\"><path d=\"M9,-0.850091907 L18.981885,12.875 L-0.981885023,12.875 L9,-0.850091907 Z\" id=\"Triangle\" stroke-linejoin=\"round\"><\/path><rect id=\"Rectangle\" x=\"5.14285714\" y=\"6.875\" width=\"7.71428571\" height=\"15.125\" rx=\"1\"><\/rect><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t325.39%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEngagement with the hero section\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8e7ab32\" data-id=\"8e7ab32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b517dd elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"4b517dd\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"24px\" viewBox=\"0 0 20 24\"><title>C100BD19-33B3-4B92-8899-6AE6594215EE<\/title><desc>Created with sketchtool.<\/desc><g id=\"desktop\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"homepage---smaller-graph\" transform=\"translate(-511.000000, -5706.000000)\" fill=\"#0AD270\" stroke=\"#0AD270\"><g id=\"arrow_up\/green\" transform=\"translate(512.000000, 5707.000000)\"><g id=\"arrow_up\"><path d=\"M9,-0.850091907 L18.981885,12.875 L-0.981885023,12.875 L9,-0.850091907 Z\" id=\"Triangle\" stroke-linejoin=\"round\"><\/path><rect id=\"Rectangle\" x=\"5.14285714\" y=\"6.875\" width=\"7.71428571\" height=\"15.125\" rx=\"1\"><\/rect><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t30.07%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTotal revenue\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-648ef94\" data-id=\"648ef94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0192607 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"0192607\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"24px\" viewBox=\"0 0 20 24\"><title>C100BD19-33B3-4B92-8899-6AE6594215EE<\/title><desc>Created with sketchtool.<\/desc><g id=\"desktop\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"homepage---smaller-graph\" transform=\"translate(-511.000000, -5706.000000)\" fill=\"#0AD270\" stroke=\"#0AD270\"><g id=\"arrow_up\/green\" transform=\"translate(512.000000, 5707.000000)\"><g id=\"arrow_up\"><path d=\"M9,-0.850091907 L18.981885,12.875 L-0.981885023,12.875 L9,-0.850091907 Z\" id=\"Triangle\" stroke-linejoin=\"round\"><\/path><rect id=\"Rectangle\" x=\"5.14285714\" y=\"6.875\" width=\"7.71428571\" height=\"15.125\" rx=\"1\"><\/rect><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t25.92%\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEcommerce conversion rate\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc87c72 bg-img-right col-online-store order-sm-1 bg-border-img\" data-id=\"bc87c72\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:5311,&quot;url&quot;:&quot;https:\\\/\\\/wordpress-473807-1501102.cloudwaysapps.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/point-img.svg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb5784 elementor-widget elementor-widget-image\" data-id=\"fdb5784\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"363\" height=\"458\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-1.png\" class=\"attachment-large size-large wp-image-9387\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-1.png 363w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-1-238x300.png 238w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-488e0ca elementor-section-stretched pt-sm-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"488e0ca\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5520f1c col-what-we-did-it\" data-id=\"5520f1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bec74e elementor-widget elementor-widget-heading\" data-id=\"6bec74e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585858c elementor-widget elementor-widget-text-editor\" data-id=\"585858c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/legendarywallart.net\/\">Legendary Wall Art<\/a> is a company selling custom canvases for home decoration. What started as a personal need for legendary wall art has now turned into a marketplace where anyone can find their passion and display it loud and clear for everyone to see.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f56b3a elementor-widget elementor-widget-heading\" data-id=\"9f56b3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The test hypothesis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234d1dc elementor-widget elementor-widget-text-editor\" data-id=\"234d1dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By creating a visually appealing and explicit hero section we can convince users to browse through more products and spend more time on the website.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1686004\" data-id=\"1686004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07fa42 elementor-widget elementor-widget-heading\" data-id=\"b07fa42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The idea behind the experiment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0cf55 elementor-widget elementor-widget-text-editor\" data-id=\"2b0cf55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After completing our analytics data &amp; qualitative research, we noticed in the heatmaps that not many users were interacting with the main banner on the homepage. The hero section represents the cover of a website and should be the element that receives the most attention from all website visitors.<\/p><p>We wanted to grab the users\u2019 attention from their first seconds on the homepage, and motivate them to continue down the sales funnel by interacting with the two calls to action.<\/p><p>Our goal was to improve engagement with the buttons on the hero section, as well as increase the number of visits to collections and product pages and ultimately the conversion rate and total revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f568a9f pt-0 pb-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f568a9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0582473\" data-id=\"0582473\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-726b533 elementor-widget elementor-widget-heading\" data-id=\"726b533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The visual changes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b538c1 elementor-widget elementor-widget-text-editor\" data-id=\"3b538c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We tested 2 different images and 2 different messages, as well as optimized the buttons and their call-to-action on all variations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-507d8c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"507d8c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-bf0ce0e\" data-id=\"bf0ce0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-505ae7b elementor-widget elementor-widget-text-editor\" data-id=\"505ae7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Control<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3db5e1 elementor-widget elementor-widget-image\" data-id=\"a3db5e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"445\" height=\"697\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/unnamed-1.png\" class=\"attachment-large size-large wp-image-9392\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/unnamed-1.png 445w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/unnamed-1-192x300.png 192w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d4e612c\" data-id=\"d4e612c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c19d5b elementor-widget elementor-widget-text-editor\" data-id=\"8c19d5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Variation 1<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3387b1b elementor-widget elementor-widget-image\" data-id=\"3387b1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"588\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile-2.png\" class=\"attachment-large size-large wp-image-9393\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile-2.png 362w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile-2-185x300.png 185w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-316d8cd\" data-id=\"316d8cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed65bd elementor-widget elementor-widget-text-editor\" data-id=\"fed65bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Variation 2<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4dc8b elementor-widget elementor-widget-image\" data-id=\"cb4dc8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"583\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile-1.png\" class=\"attachment-large size-large wp-image-9394\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile-1.png 362w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile-1-186x300.png 186w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4b16053\" data-id=\"4b16053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbe408 elementor-widget elementor-widget-text-editor\" data-id=\"cfbe408\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Variation 3<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ce187 elementor-widget elementor-widget-image\" data-id=\"c1ce187\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"561\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-3.png\" class=\"attachment-large size-large wp-image-9396\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-3.png 362w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-3-194x300.png 194w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e211680\" data-id=\"e211680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6ed69 elementor-widget elementor-widget-text-editor\" data-id=\"3d6ed69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Variation 4<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e86409c elementor-widget elementor-widget-image\" data-id=\"e86409c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"559\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-2.png\" class=\"attachment-large size-large wp-image-9395\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-2.png 362w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/Hero_section_mobile_1-2-194x300.png 194w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b6a887 pt-0 pb-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b6a887\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51eb1b3\" data-id=\"51eb1b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f1d761 elementor-widget elementor-widget-heading\" data-id=\"9f1d761\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f76910 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0f76910\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+325.39% Hero Section Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+33.80% Revenue per User<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+30.07% Total Revenue<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+25.92% Ecommerce Conversion Rate<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+4.64% Average Order Value<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0eb7f1\" data-id=\"d0eb7f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f9fc4 elementor-widget elementor-widget-heading\" data-id=\"61f9fc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e933891 elementor-widget elementor-widget-text-editor\" data-id=\"e933891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After testing <\/span><span style=\"font-weight: 400;\">the new variations through our testing tool, we concluded that<\/span><span style=\"font-weight: 400;\"> users interacted a lot more with all 4 variations, with Variation 3 recording the highest engagement. The new design was successfully implemented on the website.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a894530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a894530\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a051fb\" data-id=\"9a051fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a4f158 elementor-widget elementor-widget-image\" data-id=\"5a4f158\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"963\" height=\"428\" src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/New_Hero_Section_Desktop_1-1.png\" class=\"attachment-full size-full wp-image-9386\" alt=\"\" srcset=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/New_Hero_Section_Desktop_1-1.png 963w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/New_Hero_Section_Desktop_1-1-300x133.png 300w, https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/02\/New_Hero_Section_Desktop_1-1-768x341.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40c899d elementor-section-stretched elementor-section-full_width elementor-section-content-middle pb-0 pt-0 elementor-section-height-default elementor-section-height-default\" data-id=\"40c899d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c17f56e elementor-hidden-tablet elementor-hidden-phone\" data-id=\"c17f56e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eb699ed\" data-id=\"eb699ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-575c52f elementor-section-content-middle m-auto elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"575c52f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fa53ce8 m-auto\" data-id=\"fa53ce8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fb0138 elementor-widget elementor-widget-html\" data-id=\"6fb0138\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 style=\"margin:0;\">Get results like this!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb7e89 elementor-widget elementor-widget-text-editor\" data-id=\"ddb7e89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your website can also do a lot better. Let&#8217;s discuss your CRO needs.<br \/>Bonus: you get a free site review!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a79f15 elementor-widget elementor-widget-shortcode\" data-id=\"1a79f15\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"w3-container\">\n\n<div class=\"div-btn-blue\">\n  <button onclick=\"document.getElementById('id01').style.display='block'\" class=\"btn-blue w3-button  btn popupaoc-button sg-popup-content\">Get in touch now!<\/button>\n<\/div>\n\n  <div id=\"id01\" class=\"w3-modal\">\n    <div class=\"w3-modal-content w3-card-4 w3-animate-zoom\" style=\"max-width:600px\">\n\n      <div class=\"w3-center\"><br>\n        <span onclick=\"document.getElementById('id01').style.display='none'\" class=\"w3-button w3-xlarge w3-hover-red w3-display-topright\" title=\"Close Modal\">&times;<\/span>\n      <\/div>\n\n<div class=\"wpforms-container wpforms-container-full headet-popup\" id=\"wpforms-7092\"><form id=\"wpforms-form-7092\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"7092\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wp-json\/wp\/v2\/posts\/9364\" data-token=\"55e5a5619d8e416f249a6f43365c4913\"><div class=\"wpforms-head-container\"><div class=\"wpforms-title\">Contact us<\/div><div class=\"wpforms-description\">If you're looking for top-quality conversion optimization work, you're in exactly the right place! Fill out the form and let's chat!<\/div><\/div><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-7092-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-7092-field_0\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-7092-field_0\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][0]\" placeholder=\"John Doe\" required><\/div><div id=\"wpforms-7092-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-7092-field_1\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-7092-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" 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wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-7092-field_2\">Message<\/label><textarea id=\"wpforms-7092-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" placeholder=\"Your message\" ><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-7092-field-hp\" class=\"wpforms-field-label\">Name<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-7092-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-recaptcha-container wpforms-is-recaptcha\" ><div class=\"g-recaptcha\" data-sitekey=\"6Le_TF0kAAAAANqim1P_t7W7evicZYO9f6iUE76q\"><\/div><input type=\"text\" name=\"g-recaptcha-hidden\" class=\"wpforms-recaptcha-hidden\" style=\"position:absolute!important;clip:rect(0,0,0,0)!important;height:1px!important;width:1px!important;border:0!important;overflow:hidden!important;padding:0!important;margin:0!important;\" 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{\nmodal.style.display = \"none\";\n modal.classList.add(\"bgresults\");\n            }\n}\n\n<\/script>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd89207 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"fd89207\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e75488e elementor-section-stretched section_case_studies elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e75488e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f31af\" data-id=\"f1f31af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b7a903 p-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b7a903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf6d2e6\" data-id=\"cf6d2e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeab31 elementor-widget elementor-widget-html\" data-id=\"4eeab31\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 style=\"margin-top:0;\">Read one of our <\/br>other case studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31156c elementor-widget elementor-widget-shortcode\" data-id=\"e31156c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div class=\"wppsac-wrap wppsac-slick-carousel-wrp wppsac-clearfix \" data-conf=\"{&quot;slides_to_show&quot;:3,&quot;slides_to_scroll&quot;:1,&quot;dots&quot;:&quot;true&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;autoplay&quot;:&quot;false&quot;,&quot;autoplay_interval&quot;:3000,&quot;speed&quot;:500,&quot;rtl&quot;:&quot;false&quot;,&quot;lazyload&quot;:&quot;&quot;}\">\r\n\t\t\t<div id=\"wppsac-post-carousel-1\" class=\"wppsac-post-slider-init wppsac-post-carousel design-1\">\r\n\t\t\t\t<div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/09\/30\/product-origin-transparency-leads-to-increased-sales\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/09\/BW-CS1.jpg\" alt=\"Product Origin Transparency Leads to Increased Sales\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/09\/30\/product-origin-transparency-leads-to-increased-sales\/\">Product Origin Transparency Leads to Increased Sales<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ September 30, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we brought an uplift to our client's sales by being transparent about the origin of the products.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/09\/30\/product-origin-transparency-leads-to-increased-sales\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/09\/30\/increase-the-conversion-rate-by-14-with-a-visible-search-bar\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/09\/111.png\" alt=\"Increase the Conversion Rate by 14% with a Visible Search Bar\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/09\/30\/increase-the-conversion-rate-by-14-with-a-visible-search-bar\/\">Increase the Conversion Rate by 14% with a Visible Search Bar<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ September 30, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we brought an uplift to our client's conversion rate by being adding a visible search bar on collections...<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/09\/30\/increase-the-conversion-rate-by-14-with-a-visible-search-bar\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/09\/29\/gain-20-more-revenue-with-a-ratings-distribution-chart\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/09\/unnamed-8.png\" alt=\"Gain 20% More Revenue with a Ratings Distribution Chart\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/09\/29\/gain-20-more-revenue-with-a-ratings-distribution-chart\/\">Gain 20% More Revenue with a Ratings Distribution Chart<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ September 29, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we brought an uplift to our client's sales by being adding a ratings distribution chart on product pages.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/09\/29\/gain-20-more-revenue-with-a-ratings-distribution-chart\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/07\/18\/bring-30-more-revenue-by-matching-upsells-to-products\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/07\/unnamed.png\" alt=\"Bring +30% More Revenue by Matching Upsells to Products\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/07\/18\/bring-30-more-revenue-by-matching-upsells-to-products\/\">Bring +30% More Revenue by Matching Upsells to Products<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ July 18, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we brought an uplift to our client's revenue by matching upsell colors to the products.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/07\/18\/bring-30-more-revenue-by-matching-upsells-to-products\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/07\/13\/increase-your-conversion-rate-by-23-by-adding-a-reviews-widget\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/07\/unnamed-4.png\" alt=\"Increase Your Conversion Rate by 23% by Adding A Reviews Widget\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/07\/13\/increase-your-conversion-rate-by-23-by-adding-a-reviews-widget\/\">Increase Your Conversion Rate by 23% by Adding A Reviews Widget<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ July 13, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we brought an uplift to our client's conversion rate by adding a trusty reviews widget on the homepage.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/07\/13\/increase-your-conversion-rate-by-23-by-adding-a-reviews-widget\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/how-extra-steps-can-add-friction-to-the-sales-funnel\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/01\/unnamed-4-e1643793810434.png\" alt=\"How Extra Steps Can Add Friction to the Sales Funnel\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/how-extra-steps-can-add-friction-to-the-sales-funnel\/\">How Extra Steps Can Add Friction to the Sales Funnel<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ January 31, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how adding a drawer cart can improve the performance of the overall sales funnel.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/01\/31\/how-extra-steps-can-add-friction-to-the-sales-funnel\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/a-good-hero-section-can-bring-a-13-uplift-in-conversion-rate\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/01\/unnamed-1-2-e1643794082507.png\" alt=\"A Good Hero Section Can Bring a 13% Uplift in Conversion Rate\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/a-good-hero-section-can-bring-a-13-uplift-in-conversion-rate\/\">A Good Hero Section Can Bring a 13% Uplift in Conversion Rate<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ January 31, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we brought an uplift to our client's conversion rate by optimizing the hero section.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/01\/31\/a-good-hero-section-can-bring-a-13-uplift-in-conversion-rate\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/highlighting-ratings-and-reviews-brings-a-7-increase-in-conversion-rate\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/01\/unnamed-3-1-1-e1643794176510.png\" alt=\"Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/highlighting-ratings-and-reviews-brings-a-7-increase-in-conversion-rate\/\">Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ January 31, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">Read how you can increase your ATC and conversion rates by highlighting ratings and reviews on the product pages.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/01\/31\/highlighting-ratings-and-reviews-brings-a-7-increase-in-conversion-rate\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/increased-accessibility-leads-to-increased-conversion-rates\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2022\/01\/unnamed-3.png\" alt=\"Increased accessibility and contrast leads to increased conversion rates\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2022\/01\/31\/increased-accessibility-leads-to-increased-conversion-rates\/\">Increased accessibility and contrast leads to increased conversion rates<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ January 31, 2022\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">Read how using a contrasting color scheme can potential customers further down the sales funnel.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2022\/01\/31\/increased-accessibility-leads-to-increased-conversion-rates\/\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div><div class=\"wppsac-carousel-slides\">\r\n\t\t<div class=\"wppsac-post-image-bg\">\r\n\t\t<a href=\"https:\/\/ontrack.agency\/2021\/12\/06\/boost-your-sales-with-an-explanatory-gif-set\/\">\r\n\t\t\t<img decoding=\"async\" class=\"wppsac-post-image\"  src=\"https:\/\/ontrack.agency\/wp-content\/uploads\/2021\/11\/LO-gifs-large.jpg\" alt=\"Boost Your Sales with an Explanatory GIF Set\" \/>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"wppsac-post-content-position\">\r\n\t\t\t\t<div class=\"wppsac-post-categories\"><ul class=\"wppsac-post-categories-list\"><li><a href=\"https:\/\/ontrack.agency\/category\/case-studies\/\">Case Studies<\/a><\/li><\/ul><\/div>\r\n\t\t\r\n\t\t<h2 class=\"wppsac-post-title\">\r\n\t\t\t<a href=\"https:\/\/ontrack.agency\/2021\/12\/06\/boost-your-sales-with-an-explanatory-gif-set\/\">Boost Your Sales with an Explanatory GIF Set<\/a>\r\n\t\t<\/h2>\r\n\r\n\t\t\t\t<div class=\"wppsac-post-date\">\r\n\t\t\t\t\t\t<span>By Irina Mihailescu Grigoras<\/span>\r\n\t\t\t \/ December 6, 2021\t\t<\/div>\r\n\t\t\t\t<div class=\"wppsac-post-content\">\r\n\t\t\t<div class=\"wppsac-sub-content\">See how we increased our client's ecommerce conversion rate by adding explanatory GIFs on product pages.<\/div>\r\n\r\n\t\t\t\t\t\t<a class=\"wppsac-readmorebtn\" href=\"https:\/\/ontrack.agency\/2021\/12\/06\/boost-your-sales-with-an-explanatory-gif-set\/\">Read 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