{"id":9586,"date":"2021-06-14T20:27:12","date_gmt":"2021-06-14T17:27:12","guid":{"rendered":"https:\/\/ontrack.agency\/?p=9586"},"modified":"2021-12-22T15:51:00","modified_gmt":"2021-12-22T13:51:00","slug":"the-simple-guide-to-doing-a-cro-audit","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2021\/06\/14\/the-simple-guide-to-doing-a-cro-audit\/","title":{"rendered":"The simple guide to doing a CRO audit"},"content":{"rendered":"\n
When you\u2019re managing an online business or an ecommerce you\u2019re constantly working towards growing and scaling it. And when you\u2019re scaling, you have a few key metrics in mind. If we\u2019re talking about an ecommerce then the main metrics you\u2019ll want to follow are:<\/p>\n\n\n\n
If you\u2019re running paid ads campaigns, then your ROAS (return on ad spend) is also critical for success and profitability. <\/p>\n\n\n\n
You must start with defining your business objectives and KPIs (key performance indicators<\/p>\n\n\n\n
Think about your business objectives for the next 3\u20136 months. <\/p>\n\n\n\n
Are they to get more new customers? To increase your return customers rate? To scale your email marketing? <\/p>\n\n\n\n
This is specific to the point your business is at and will help you plan your optimization efforts accordingly.<\/p>\n\n\n\n
In order to improve any of those metrics, you\u2019ll need to start understanding your users and their flow through the conversion funnel a lot better. Tap into your users’ minds and learn more about their motivations, doubts and anxieties. Learn what’s causing friction and what’s stimulating them to convert.<\/p>\n\n\n\n
That\u2019s where the CRO audit comes into play. If you follow a structured, data-driven approach then you are dramatically increasing your chances of success. <\/p>\n\n\n\n
In the first part of your CRO audit you\u2019ll go through some of the most important reports in Google Analytics and define user behaviour. <\/p>\n\n\n\n
Demographics<\/strong> – define your target audience based on demographic data<\/p>\n\n\n\n User behavior<\/strong> – understand the distribution and differences between new and returning users<\/p>\n\n\n\n Device segmentation<\/strong> – break down users into three major categories, based on the device they are using to browse through your website<\/p>\n\n\n\n Browser, OS and Screen Resolutions<\/strong> – identify technical errors, bugs and other issues related to the way your website is being displayed in various browsers, operating systems and screen resolutions.<\/p>\n\n\n\n Speed Analysis<\/strong> is critical to your website\u2019s performance and implicitly to your conversion rate. <\/p>\n\n\n\n Traffic Sources<\/strong> – find out which segments of users convert better<\/p>\n\n\n\n Top Landing Pages<\/strong> – learn what are the main entry points on your website and see if users are engaged and converting.<\/p>\n\n\n\n Create a Conversion Funnel<\/strong> – do this by starting from the top landing pages and going through every page visited up until the \u2018Thank You\u2019 page. <\/p>\n\n\n\nHow do we use heatmaps? <\/h4>\n\n\n\n