{"id":9621,"date":"2021-07-12T09:06:31","date_gmt":"2021-07-12T06:06:31","guid":{"rendered":"https:\/\/ontrack.agency\/?p=9621"},"modified":"2021-07-12T09:36:44","modified_gmt":"2021-07-12T06:36:44","slug":"how-to-do-copywriting-research-with-examples","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2021\/07\/12\/how-to-do-copywriting-research-with-examples\/","title":{"rendered":"How to do copywriting research (with examples)"},"content":{"rendered":"\n
The more I know about you, the easier it is for me to convince you. Just imagine you’re my friend (Jack\/Jessica), and I know you love soccer and snacks. <\/p>\n\n\n\n
It’s now easier for me to convince you to join our soccer weekend party. <\/p>\n\n\n\n
Your potential customers are no different. The more you know about their pain points, desired wants, roadblocks they’ve encountered, and how they interact with your website, the better. This makes it easier for you to convince them to purchase your product.<\/p>\n\n\n\n
We at Ontrack follow a simple research process to better understand our audience. My goal with this article is to describe every step in detail. <\/p>\n\n\n\n
First, we should clarify what we want to know about our audience. So here are specific data points that will help you better understand your audience:<\/p>\n\n\n\n
What are their pain points?<\/li>
What are their desired outcomes?<\/li>
What are their purchase prompts?<\/li>
What unique value they’ve experienced with our \/ competitor’s product<\/li>
What are their deal-breaker needs<\/li>
What questions do they ask?<\/li>
What are their objections?<\/li>
What do they see in our product as a risk?<\/li>
What analogies they’re using<\/li>
What stories they’re sharing around the product<\/li><\/ol>\n\n\n\n
Now comes the big question of how to find answers to these questions. Well, we have three choices:<\/p>\n\n\n\n
1. Message mining<\/p>\n\n\n\n
2. Survey<\/p>\n\n\n\n
3. Talking to customer support or the sales team. <\/p>\n\n\n\n
This article will cover the details of message mining while sharing the resources, templates, and how-tos to run surveys and what questions you should ask your customer support and sales support team.<\/p>\n\n\n\n
Message mining (the most straightforward method)<\/strong><\/h2>\n\n\n\n
I believe that message mining is a straightforward method for getting important information about your audience. It’s prevalent because anyone can use this method. On the other hand, you’ll need to spend money and resources to get insights from your survey and interviews. <\/p>\n\n\n\n
Even if you’re brand new to the market and don’t have any customers to survey or interview, message mining helps you get into your customers’ heads. <\/p>\n\n\n\n
What is message mining?<\/strong><\/h2>\n\n\n\n
As its name suggests, it’s about finding out what customers or the customers of your competitors are talking about. What words or phrases are they using to describe their pain points, desired wants, deal-breaker needs, etc.<\/p>\n\n\n\n
How to do message mining?<\/strong><\/h2>\n\n\n\n
It’s simple. List down your competitors’ list with their URLs. <\/p>\n\n\n\n
Read the reviews on their website. Or you can search [their company name] + review \/ [their company name] + complaints \/ [their company name] + comments\/forums.<\/p>\n\n\n\n