About us

About us

Whether you’re a super-established online business with an international presence that wants to scale to new heights or you’re only getting started with eCommerce, we can support you in turning your vision into reality.

We deliver highly specialized conversion optimization programs based on qualitative and quantitative research performed on-site and have brought great results to our clients so far.

Our team of specialists can deliver anything from conversion research/audits to strategy and full implementation of A/B tests and managing them.

Our optimization methodology is based on the following steps:

✅ Perform thorough testing research – qualitative and quantitative analysis;

✅ Develop testing hypotheses;

✅ Prioritize the testing hypotheses;

✅ Test – implement and run tests based on their priority;

✅ Learn from the tests, develop the buyer theory, and go to the next test.

The difference between us and the other digital marketing agencies out there is that we are laser-focused, conversion optimization people.

We know what converts and we can build or optimize a store that is ready for top sales and top revenue. Trust our team of certified marketers, optimizers and designers to transform and grow your online shop.

When you choose us for your conversion optimization program you can be sure that you’re signing up for great value and long-term, sustainable growth. 

Our team is certified and undergoing constant training so you can always benefit from the latest innovation and trends in the industry. 

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Redesigning the website for the #1 selling detox tea in the world

Our stores convert better than others.
Let’s talk.

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


Our clients convert better than others.
Let’s talk.

Get Our Optimization Checklist

Boost Conversion Rates with this 12-Point Product Page Checklist

Learn how well your product page is performing now and how you can improve it to get more conversions.

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