About us
We optimize the path to purchase — end to end.
ONTRACK Digital is a CRO and experience optimization team for premium Shopify brands.
We don’t just “recommend improvements.” We ship them — across collections, PDPs, cart, and checkout — then validate what works through testing and clean measurement.
If you’re investing in traffic and product… but the buying journey still has friction, confusion, or drop-off, that’s our zone.
What we actually do
Most CRO agencies live in one of two worlds:
audits and ideas (no implementation), or
development and design (no measurement)
We sit in the middle — where results happen.
We combine research, UX, development, and experimentation to remove the things that stop people from buying:
unclear decision-making on PDPs
variant/option chaos
lack of confidence (what to expect, what’s included, how it works)
cart drop-off and checkout friction
premium-brand hesitation (without leaning on discount tactics)
Our approach
We run CRO like a system — not a pile of “tests.”
1) Diagnose the buying journey
We start with a fast, high-signal read across:
analytics + funnels
heatmaps/session recordings
customer mindset + objections
category benchmarks + competitive patterns
2) Build a prioritized plan
You get a roadmap that’s ranked by impact, not opinions.
Every item has:
the “why” (what it fixes)
the recommended execution (test vs rollout)
the effort and dependencies
3) Ship changes (fast)
We implement the work — design + dev — so you’re not stuck coordinating freelancers or internal teams.
4) Validate uplift and roll out winners
When testing is appropriate, we run controlled experiments.
When it’s not, we still measure outcomes and iterate like adults.
What it’s like working with us
Hands-on, fast, and responsive.
We integrate like an extension of your team, with strong communication and clear ownership.
You’ll never wonder:
what we’re working on
why it matters
what it shipped
what moved the needle
Who we’re best for
We’re a great fit if:
you’re on Shopify (or Shopify Plus)
you’re a premium brand and care about maintaining positioning
your products require confidence (fit, use, ingredients, materials, bundles, variants)
you’re spending on paid traffic and want more buyers without training customers to wait for promos
you want a partner who can execute + measure, not just advise
What you get
Depending on scope, clients typically engage us for:
PDP-to-purchase optimization (collections → PDP → cart → checkout)
Landing pages for paid traffic
CRO research + prioritization
A/B testing + iteration
Implementation support (design + dev)
Reporting that’s actually actionable
Our philosophy
Conversion isn’t persuasion. It’s clarity.
Premium shoppers don’t need louder claims. They need:
the right information, in the right order
fewer decisions, better structured
less friction at the exact moment hesitation appears
That’s what we build.
Redesigning the website for the #1 selling detox tea in the world
Gooseberry
We absolutely love working with Andra and her incredible team. Their flexibility and willingness to adapt to our unique needs and challenges make them the ideal partner for us. Whether it’s a tight deadline or a last-minute change in direction, they consistently go above and beyond to deliver exceptional results.
Their work is not only beautifully crafted but also executed with impressive speed and attention to detail, allowing us to move forward with confidence knowing we’re in great hands. Andra and her team truly feel like an extension of our own, bringing a collaborative spirit and unwavering commitment to every project
Chine Leclere
HC
Marquese Dillon
AntoniaSaintNY
Working with OnTrack Digital has been a game-changer for our business! Their team truly understands the nuances of conversion rate optimization and took the time to analyze our goals and challenges. Thanks to their expertise, we’ve seen a significant boost in our website’s performance and customer engagement. If you want to maximize your online potential, OnTrack Digital is the way to go!
Argentina Flores
Wildbird
Working with OnTrack has been a fantastic experience! The team is incredibly hands-on, flexible, and genuinely attentive to our needs. They take the time to understand our goals and adapt their strategies as we go, making everything feel tailored just for us. Communication is smooth, and their responsiveness is on point—anytime we have questions or need adjustments, they’re right there to help. It’s clear that OnTrack is invested in our success. Highly recommend if you’re looking for a CRO agency that feels like an extension of your own team!
Nate Gunn
James Green – Nutriseed
Working with the Ontrack team on our CRO project has been an absolute pleasure! Their expertise, professionalism, and data-driven approach helped us unlock significant improvements in our conversion rates. They took the time to understand our goals and tailored strategies to fit our unique needs. Highly recommend Andra and her team for anyone looking to optimise their online performance!
James Green
Univera – Eric Davis
I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.
Eric Davis
ByBiehl – Alexandra Sifuentes
Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.
Alexandra Sifuentes
Nicolas Aagaard
We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.
Nicolas Aagaard
Danny Bohnen
Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.
Danny Bohnen
Charlotte Driessen
We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.
Charlotte Driessen
Rebekah Daw
Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.