As human beings, we are visual creatures. A study conducted to see if visuals affect the persuasiveness of presentations found that presentations using visual aids are 43% more persuasive than… Read More »
Category: Digital Marketing
2019 has been all talks about big changes in third-party cookies. On one hand, some of the largest internet browsers (Chrome, Firefox and Safari) have implemented default parameters to either… Read More »
Although it is perceived as an endpoint to customer journey, the Thank You page definitely deserves more attention than it actually gets. Optimize your Thank You page and you’ll be… Read More »
A landing page is, at its core, a page you send traffic to. It’s the place where visitors land after they click on one of your ads. Its purpose is… Read More »
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store’s conversion rate. If you’re still struggling with… Read More »
There are a million ways to present the products or services of your online store. What is the key to conferring the right image to potential buyers? What draws their… Read More »
Most ecommerce stores are currently struggling with a common issue that is seriously impacting their conversion rates: cart abandonment. As marketers, we can’t just ignore the numbers. The average cart… Read More »
If you’re wondering how to increase newsletter sign up rates, free trial sign up rates or demo request rates then this list is for you. Show off how many sign… Read More »
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
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Recent Posts
- Visual Hierarchy and Its Impact on Conversion Rate March 30th, 2020
- What the third-party cookies apocalypse is all about March 30th, 2020
- 5 Ways to Optimize Your Thank You Page March 10th, 2020
- Landing Pages Optimization with Ontrack Analytics March 2nd, 2020
- 5 Ways to Optimize Your Checkout February 28th, 2020
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