Gain 20% More Revenue with a Ratings Distribution Chart
Gain 20% More Revenue with a Ratings Distribution Chart
— The results
7.02%
Ecommerce Conversion Rate
16.80%
Add-to-Cart Rate
19.64%
Total Revenue
The Client
47 Skin is the first skin care brand based on skin positivity. Their products are the only ones in the world to contain the unique formula of ‘Silver Chitoderm’. With over 3000 5-star reviews, it’s working for so many of their customers.
The Problem
Reviews provided without overall context can lead users to incorrect conclusions about the product’s actual ratings distribution.
The Solution
By adding a ratings distribution chart at the top of the “Reviews” section, users can find out the real benefits of the product based on the reviews.
Control
Variation
The results
- +16.80% Add-to-Cart Rate
- +7.02% Conversion Rate
- +19.64% Total Revenue
- +17.73% Revenue per Session
Conclusion
Website visitors were inspired to see the proven results. Seeing real benefits of the products based on the reviews has led to an increase in the add-to-cart rate and the overall conversion rate.
Get results like this!
Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
Increase the Conversion Rate by 14% with a Visible Search Bar
Gain 20% More Revenue with a Ratings Distribution Chart
Bring +30% More Revenue by Matching Upsells to Products
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
