Gain 20% More Revenue with a Ratings Distribution Chart

Gain 20% More Revenue with a Ratings Distribution Chart

— The results

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7.02%

Ecommerce Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

16.80%

Add-to-Cart Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

19.64%

Total Revenue

The Client

47 Skin is the first skin care brand based on skin positivity. Their products are the only ones in the world to contain the unique formula of ‘Silver Chitoderm’. With over 3000 5-star reviews, it’s working for so many of their customers.

The Problem

Reviews provided without overall context can lead users to incorrect conclusions about the product’s actual ratings distribution.

The Solution

By adding a ratings distribution chart at the top of the “Reviews” section, users can find out the real benefits of the product based on the reviews.

Control
Variation

The results

Conclusion

Website visitors were inspired to see the proven results. Seeing real benefits of the products based on the reviews has led to an increase in the add-to-cart rate and the overall conversion rate.

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