Gain 20% More Revenue with a Ratings Distribution Chart
- Post date September 29, 2022
- Post author By Irina Mihailescu Grigoras
Gain 20% More Revenue with a Ratings Distribution Chart
— The results
7.02%
Ecommerce Conversion Rate
16.80%
Add-to-Cart Rate
19.64%
Total Revenue
The Client
47 Skin is the first skin care brand based on skin positivity. Their products are the only ones in the world to contain the unique formula of ‘Silver Chitoderm’. With over 3000 5-star reviews, it’s working for so many of their customers.

The Problem
Reviews provided without overall context can lead users to incorrect conclusions about the product’s actual ratings distribution.
The Solution
By adding a ratings distribution chart at the top of the “Reviews” section, users can find out the real benefits of the product based on the reviews.
Control

Variation

The results
- +16.80% Add-to-Cart Rate
- +7.02% Conversion Rate
- +19.64% Total Revenue
- +17.73% Revenue per Session
Conclusion
Website visitors were inspired to see the proven results. Seeing real benefits of the products based on the reviews has led to an increase in the add-to-cart rate and the overall conversion rate.
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