To improve user experience and increase conversions we gather and analyze data. Analytics reports reveal user behaviour trends, as well as insights about your traffic acquisition strategy.
Get insights on user journey, starting with what pages they visit and what device they use to navigate your website and ending with a complete conversion funnel designed to highlight the main drop-off points.
Gathering data-driven insights: Our process
The first step is making sure your web analytics traffic is in place and accurate. We will ensure the quality of the data before going forward with any analysis.
To learn more about your audience and their journey, we’ll go through the most important analytics data and generate valuable and actionable insights.
We will map out your top conversion funnels and we will identify where your users are dropping off. This way, all optimization efforts can be focused in the right direction.
Conversion funnels reveal pages with high abandonment rates
More often than not, product pages are the main ‘culprit’ for user abandonment and low conversion rates.
However, depending on the type of your business, as well as your goals, there could be cases where the checkout is responsible for drop offs, the cart page or even the homepage.
Because user journeys differ from a website to another, it’s important that we define your top conversion funnels, tailored to the way visitors interact with your website.
Gain key-insights with web analytics
Define target audience
Understand user journeys
Pinpoint the main drop-off points
Identify technical errors on website
Optimize traffic acquisition strategies
Our Favourite Tools
Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.
We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.
Great work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.
Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.
Very professional, with a great attitude toward the client and it was a pleasure dealing with.
We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.