Web analytics
Web analytics
To improve user experience and increase conversions we gather and analyze data. Analytics reports reveal user behaviour trends, as well as insights about your traffic acquisition strategy.
Get insights on user journey, starting with what pages your users visit and what devices they use to navigate your website – ending with a complete conversion funnel designed to highlight the main drop-off points.
Gathering data-driven insights: Our process
Analytics Healthcheck
The first step is making sure your web analytics traffic is in place and accurate. We will ensure the quality of the data before going forward with any analysis.
Analytics Insights
To learn more about your audience and their journey, we’ll go through the most important analytics data and generate valuable and actionable insights.
Funnel Creation
We will map out your top conversion funnels and we will identify where your users are dropping off. This way, all optimization efforts can be focused in the right direction.
Conversion funnels reveal pages with high abandonment rates
More often than not, product pages are the main ‘culprit’ for user abandonment and low conversion rates.
However, depending on the type of your business, as well as your goals, there could be cases where the checkout is responsible for drop offs, the cart page or even the homepage.
Because user journeys differ from a website to another, it’s important that we define your top conversion funnels, tailored to the way visitors interact with your website.
Gain key-insights with web analytics
Define target audience
Understand user journeys
Pinpoint the main drop-off points
Identify technical errors on website
Optimize traffic acquisition strategies
Our Favourite Tools
Univera – Eric Davis
I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.
Eric Davis
ByBiehl – Alexandra Sifuentes
Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.
Alexandra Sifuentes
Nicolas Aagaard
We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.
Nicolas Aagaard
Danny Bohnen
Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.
Danny Bohnen
Charlotte Driessen
We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.
Charlotte Driessen
Kirsten Mills
Great work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.
Kirsten Mills
Rebekah Daw
Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.
Rebekah Daw
Maks Kondratjuks
Very professional, with a great attitude toward the client and it was a pleasure dealing with.
Maks Kondratjuks
Grant Headifen
We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.
Grant Headifen
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
Increase the Conversion Rate by 14% with a Visible Search Bar
Gain 20% More Revenue with a Ratings Distribution Chart
Bring +30% More Revenue by Matching Upsells to Products
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
