Web analytics

Web analytics

To improve user experience and increase conversions we gather and analyze data. Analytics reports reveal user behaviour trends, as well as insights about your traffic acquisition strategy.

Get insights on user journey, starting with what pages your users visit and what devices they use to navigate your website – ending with a complete conversion funnel designed to highlight the main drop-off points.

Gathering data-driven insights: Our process

Analytics Healthcheck

The first step is making sure your web analytics traffic is in place and accurate. We will ensure the quality of the data before going forward with any analysis.

Analytics Insights

To learn more about your audience and their journey, we’ll go through the most important analytics data and generate valuable and actionable insights.

Funnel Creation

We will map out your top conversion funnels and we will identify where your users are dropping off. This way, all optimization efforts can be focused in the right direction.

Conversion funnels reveal pages with high abandonment rates

More often than not, product pages are the main ‘culprit’ for user abandonment and low conversion rates.

However, depending on the type of your business, as well as your goals, there could be cases where the checkout is responsible for drop offs, the cart page or even the homepage.

Because user journeys differ from a website to another, it’s important that we define your top conversion funnels, tailored to the way visitors interact with your website. 

Gain key-insights with web analytics

Define target audience

Understand user journeys

Pinpoint the main drop-off points

Identify technical errors on website

Optimize traffic acquisition strategies

Our Favourite Tools

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


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other case studies

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