Product Origin Transparency Leads to Increased Sales
Product Origin Transparency Leads to Increased Sales
— The results
9.04%
Ecommerce Conversion Rate
3.74%
Total Revenue
5.58%
Revenue per Session
The Client
Founded in Los Angeles, California, Boredwalk is an artist owned and operated brand offering a fun selection of gifts and apparel for men, women, and kids. Their products are designed and hand printed in their Los Angeles area headquarters using eco-friendly water-based inks.
The Problem
After completing some website surveys and user testing, we’ve noticed some website visitors expressing uncertainty about the brand.
Their main concern was focused on the origin of the products and the materials used to create them.
The Solution
Adding a section with details about the products’ origin and information about the company will increase the users’ trust in the brand and appeal of the products.
This will lead to an increased sales conversion rate.
Control
Variation
The results
- +9.04% Conversion Rate
- +5.58% Revenue per Session
- +3.74% Total Revenue
Conclusion
The section describing the manufacturing process has increased the trust and appeal of the products which has lead to an increased conversion rate and performance overall.
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