Product Origin Transparency Leads to Increased Sales
— The results
Founded in Los Angeles, California, Boredwalk is an artist owned and operated brand offering a fun selection of gifts and apparel for men, women, and kids. Their products are designed and hand printed in their Los Angeles area headquarters using eco-friendly water-based inks.
After completing some website surveys and user testing, we’ve noticed some website visitors expressing uncertainty about the brand.
Their main concern was focused on the origin of the products and the materials used to create them.
Adding a section with details about the products’ origin and information about the company will increase the users’ trust in the brand and appeal of the products.
This will lead to an increased sales conversion rate.
The section describing the manufacturing process has increased the trust and appeal of the products which has lead to an increased conversion rate and performance overall.
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