Conversion Rate Optimization

Conversion Rate Optimization

We create and implement full-service conversion rate optimization programs for ecommerce brands. We’re specialised on DTC brands but, whatever the product or service that you want to sell online, we can help you sell more of it.

We do everything for you and we integrate seamlessly with your existing team and framework. Zero stress on your end – just let us improve your customer experience and get you more sales and more revenue.

Steps in the CRO Program

You will get stellar CRO work and can expect an average of 10% uplift per month on your main metrics. Unlike any other agency out there, we integrate with your team and systems while following our proprietary TRACK framework. We have developed this framework through many years of working in CRO and hundreds of ecommerce businesses as our clients.  

You can see our full process documented below but if you just want the interesting bits, go ahead and book a call with us. It’s absolutely FREE and we guarantee you will leave with at least one valuable insight for your business.

  • Analytics Healthcheck
    – we’ll start off ensuring you’re measuring everything and you’re measuring it correctly. Correct analytics tracking and reporting is critical for the success of any online business.
  • Web Analytics
    – to better understand the way users behave on your website, we will dive into some of the most important reports in Analytics and learn more about your target audience. This will give us the “WHAT” is working and “WHAT” is not working
  • Defining & Building Your Funnel
    – we will track user journey by going through all the major steps a visitor must take in order to reach the ‘thank you’ page. Then we will know exactly which pages on your website need optimization.
  • Site Polls– one of the most straightforward ways of finding out “WHY” users are not converting. We’ll launch site polls on the pages with high drop-off rate and get immediate and direct feedback from visitors.
  • Customer Surveys
    –  Fresh and relevant information generated by customers’ personal experiences with your product/service will help us gain insights on their motivation, anxieties and pain points.
  • Heatmaps & session recordings
    – Highlighting high areas of interest on your page, as well as cold spots. It will help us understand what users find interesting and useful to them and what information they choose to ignore. Session recordings are truly insightful, as they show us exactly how users navigate your page.
  • User Testing – Not covered by many agencies because of the high costs involved. We include these costs in our services because we think user testing is critical to understanding how your website is perceived by users. 
  • Heuristic Research
    – we will evaluate your website based on 5 key-factors: relevancy, clarity, value, friction and distraction. We’ll be applying our own experience and understanding to define some of the reasons users are or aren’t converting.
  • Relevancy
    – the information you communicate through paid ads or email marketing needs to match the message and visuals from your landing pages. 
  • Clarity
    – we’ll evaluate if the offer is communicated in a clear & concise manner so that users can easily understand it.
  • Value
    – we’ll evaluate if the perceived value of your product is made clear: let users know what you have to offer and how that offer benefits them.
  • Friction
    – we’ll identify the elements that are causing anxiety and doubts in your user’s mind and that is preventing them from taking action.
  • Distraction
    – any element that is distracting users from taking the main action and redirecting them to something less important needs to be removed.
  • Delivering solutions to your problems
    – After we’ve identified all the problems and opportunities on your website, we will come up with the solutions to those problems. 


  • Creating wireframes for your approval
    – you will receive wireframes for each testing hypothesis. Wireframes will help you imagine the changes we will be making during our A/B testing program. This way, you’re included in the entire process and can influence it. 
  • Prioritizing so that you get the most value
    – we will assess each experiment based on a scientific testing score. This will ensure we’re always testing the highest impact stuff.

  • Implementing & Running the A/B Tests
    – We handle everything related to implementing the testing hypotheses. You will give your final approval before any test goes live. Once they are live, we will monitor their progress and keep you updated with results. When we have a winning test, we will work with your team to get it on your live website ASAP.

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


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