Conversion Rate Optimization
Conversion Rate Optimization
We create and implement full-service conversion rate optimization programs for ecommerce brands. We’re specialised on DTC brands but, whatever the product or service that you want to sell online, we can help you sell more of it.
We do everything for you and we integrate seamlessly with your existing team and framework. Zero stress on your end – just let us improve your customer experience and get you more sales and more revenue.
Steps in the CRO Program
You will get stellar CRO work and can expect an average of 10% uplift per month on your main metrics. Unlike any other agency out there, we integrate with your team and systems while following our proprietary TRACK framework. We have developed this framework through many years of working in CRO and hundreds of ecommerce businesses as our clients.
You can see our full process documented below but if you just want the interesting bits, go ahead and book a call with us. It’s absolutely FREE and we guarantee you will leave with at least one valuable insight for your business.
- Analytics Healthcheck
– we’ll start off ensuring you’re measuring everything and you’re measuring it correctly. Correct analytics tracking and reporting is critical for the success of any online business.
- Web Analytics
– to better understand the way users behave on your website, we will dive into some of the most important reports in Analytics and learn more about your target audience. This will give us the “WHAT” is working and “WHAT” is not working
- Defining & Building Your Funnel
– we will track user journey by going through all the major steps a visitor must take in order to reach the ‘thank you’ page. Then we will know exactly which pages on your website need optimization.
- Site Polls– one of the most straightforward ways of finding out “WHY” users are not converting. We’ll launch site polls on the pages with high drop-off rate and get immediate and direct feedback from visitors.
- Customer Surveys
– Fresh and relevant information generated by customers’ personal experiences with your product/service will help us gain insights on their motivation, anxieties and pain points.
- Heatmaps & session recordings
– Highlighting high areas of interest on your page, as well as cold spots. It will help us understand what users find interesting and useful to them and what information they choose to ignore. Session recordings are truly insightful, as they show us exactly how users navigate your page.
- User Testing – Not covered by many agencies because of the high costs involved. We include these costs in our services because we think user testing is critical to understanding how your website is perceived by users.
- Heuristic Research
– we will evaluate your website based on 5 key-factors: relevancy, clarity, value, friction and distraction. We’ll be applying our own experience and understanding to define some of the reasons users are or aren’t converting.
- Relevancy
– the information you communicate through paid ads or email marketing needs to match the message and visuals from your landing pages.
- Clarity
– we’ll evaluate if the offer is communicated in a clear & concise manner so that users can easily understand it.
- Value
– we’ll evaluate if the perceived value of your product is made clear: let users know what you have to offer and how that offer benefits them.
- Friction
– we’ll identify the elements that are causing anxiety and doubts in your user’s mind and that is preventing them from taking action.
- Distraction
– any element that is distracting users from taking the main action and redirecting them to something less important needs to be removed.
- Delivering solutions to your problems
– After we’ve identified all the problems and opportunities on your website, we will come up with the solutions to those problems. - Creating wireframes for your approval
– you will receive wireframes for each testing hypothesis. Wireframes will help you imagine the changes we will be making during our A/B testing program. This way, you’re included in the entire process and can influence it.
- Prioritizing so that you get the most value
– we will assess each experiment based on a scientific testing score. This will ensure we’re always testing the highest impact stuff. - Implementing & Running the A/B Tests
– We handle everything related to implementing the testing hypotheses. You will give your final approval before any test goes live. Once they are live, we will monitor their progress and keep you updated with results. When we have a winning test, we will work with your team to get it on your live website ASAP.
Gooseberry
We absolutely love working with Andra and her incredible team. Their flexibility and willingness to adapt to our unique needs and challenges make them the ideal partner for us. Whether it’s a tight deadline or a last-minute change in direction, they consistently go above and beyond to deliver exceptional results.
Their work is not only beautifully crafted but also executed with impressive speed and attention to detail, allowing us to move forward with confidence knowing we’re in great hands. Andra and her team truly feel like an extension of our own, bringing a collaborative spirit and unwavering commitment to every project
Chine Leclere
HC
Marquese Dillon
AntoniaSaintNY
Working with OnTrack Digital has been a game-changer for our business! Their team truly understands the nuances of conversion rate optimization and took the time to analyze our goals and challenges. Thanks to their expertise, we’ve seen a significant boost in our website’s performance and customer engagement. If you want to maximize your online potential, OnTrack Digital is the way to go!
Argentina Flores
Wildbird
Working with OnTrack has been a fantastic experience! The team is incredibly hands-on, flexible, and genuinely attentive to our needs. They take the time to understand our goals and adapt their strategies as we go, making everything feel tailored just for us. Communication is smooth, and their responsiveness is on point—anytime we have questions or need adjustments, they’re right there to help. It’s clear that OnTrack is invested in our success. Highly recommend if you’re looking for a CRO agency that feels like an extension of your own team!
Nate Gunn
James Green – Nutriseed
Working with the Ontrack team on our CRO project has been an absolute pleasure! Their expertise, professionalism, and data-driven approach helped us unlock significant improvements in our conversion rates. They took the time to understand our goals and tailored strategies to fit our unique needs. Highly recommend Andra and her team for anyone looking to optimise their online performance!
James Green
Univera – Eric Davis
I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.
Eric Davis
ByBiehl – Alexandra Sifuentes
Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.
Alexandra Sifuentes
Nicolas Aagaard
We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.
Nicolas Aagaard
Danny Bohnen
Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.
Danny Bohnen
Charlotte Driessen
We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.
Charlotte Driessen
Rebekah Daw
Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.
Rebekah Daw
Frequently Asked Questions
A full-service CRO program combines measurement, research, prioritization, UX/UI, development, QA, experimentation, and analysis. ONTRACK works across collection pages, product pages, cart, and checkout, then documents what was investigated, what shipped, and what changed in the data.
No. Conversion rate can increase while revenue quality stays flat or declines. ONTRACK selects metrics based on the commercial problem and may prioritize revenue per visitor, average order value, add-to-cart rate, checkout completion, product discovery, or customer confidence alongside conversion rate.
ONTRACK is best suited to established ecommerce brands, particularly Shopify and Shopify Plus stores, with enough traffic and transactions to support ongoing research and validation. Seven-figure annual revenue and more than 500 monthly transactions are ideal indicators, but lower-volume stores may still be suitable for a different engagement.
Yes. CRO can improve revenue by making products easier to understand, compare, select, and purchase. ONTRACK focuses on clarity, trust, navigation, variant selection, merchandising, cart UX, and checkout friction, which is especially relevant for premium brands that do not want to train customers to wait for promotions.
ONTRACK can execute the complete optimization workflow. The team includes conversion specialists, designers, front-end developers, analysts, and QA support, while involving the client’s internal team for brand, technical, and commercial decisions.
There is no responsible universal timeline. Research and implementation can begin quickly, but reliable experiment results depend on traffic, conversion volume, seasonality, test scope, and the size of the effect being measured. ONTRACK evaluates these constraints before deciding whether an A/B test or another validation method is appropriate.