Category: Learning CRO

14 Ways to Screw Up Your Conversion Rate
Dec 18, 2019
14 Ways to Screw Up Your Conversion Rate

There are a million ways to screw up your conversion rate. For now, these are the best 14.

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Dec 10, 2019
This is how you detect the enemies of your website conversions

Let’s say you’ve set up your website, listed all your products and set up analytics. Now you want to take a look at the efficiency of your online business. Or perhaps you’ve had the online shop for quite some time and you wish to investigate why your products don’t drive website conversions. While there is […]

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Dec 05, 2019
How to Create Buyer Personas and Drive More Conversions

If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that your product is for everybody. Learn to create buyer personas and craft a truly targeted message to get your audience to act. Design choices, website speed […]

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5 free conversion optimization tools
Dec 03, 2019
5 free conversion optimization tools to kickstart your CRO program

When getting traffic is just not enough, you should shift your focus towards conversion rate optimization. I’ve put together a list of the tools I use everyday as a cro specialist. The best part is that all of them are actually free to start with.

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Nov 26, 2019
8 Persuasion Techniques to Use in Ecommerce

If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques you can use to improve the way you communicate with your target audience, thus increasing your store’s conversion rates. Enjoy! Although it is said that […]

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why is conversion rate optimization like watering flowers
Oct 23, 2019
Why is conversion rate optimization like watering flowers

Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do. It doesn’t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there […]

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How to create a successful Sales Funnel that converts
Oct 17, 2019
How to create a successful Sales Funnel that converts

A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]

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Sep 20, 2019
Sudden Drops in Conversion Rate: 6 Common Reasons

Whenever you experience sudden drops in conversion rate your heart skips a beat and inevitably you start panicking. Well, you shouldn’t. Everything’s got a solution if you know where to look. So take a deep breath, go through this checklist and find the cause.  Here’s what to look for if you find yourself in this […]

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shopify app store hp
Sep 13, 2019
8 must have FREE Shopify apps that boost conversions

Table of contents: FREE Lead Capture Shopify Apps FREE Email Marketing Shopify Apps FREE Shopify Apps for Review Requests and Display FREE Upsell and Crosell Shopify Apps Running a Shopify store is tough. A single person CAN do it, but it would take tens of hours of work per week to manage clients, orders, marketing […]

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Sep 12, 2019
5 CRO Tactics to Increase Ecommerce Sales

Ecommerce has grown to be a highly competitive field, with online stores popping up like mushrooms. Under these rough circumstances it’s no easy task to run a successful business online. However, if you apply a few CRO tactics, you’ll be able to boost your ecommerce sales and become a strong competitor.  Before diving into CRO […]

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