Category: Learning CRO

Jul 19, 2019
5 Qualitative Research Methods to Use in Conversion Rate Optimization

Getting people to convert is not an easy task, because each user has his/her own agenda. This is why every conversion rate optimization process should start with analyzing user behaviour: both from a quantitative perspective, and through qualitative research. The goal is to identify the things your visitors have in common in terms of motivations […]

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Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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Heuristic Analysis for Beginners
Jul 08, 2019
Heuristic analysis for beginners. How to evaluate your own eCommerce website.

For all the people out there that don’t quite understand Google Analytics yet, there’s a way you can still improve conversions for your website. I’m talking about the heuristic analysis. This is a great solution, no matter the level you’re at, it can always bring valuable insights. Heuristic analysis is based on expertise, or to […]

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Jul 05, 2019
How to Build a High-Converting Landing Page: From UX Principles to Written and Visual Content

Each landing page is different in its own way, but all landing pages have a common ground There is no magical recipe for creating a high-converting landing page. It depends a lot on the business type and the goal of the landing page.  If your purpose is to design an ecommerce landing page, you’ll want […]

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OnTrack Digital Conversion Rate Optimization
Jul 03, 2019
How to use psychology to increase conversions and sales

Understanding the psychology behind every decision people make is a powerful tool to have. Not only in sales, but in day to day life as well. I think most of us agree that you need to understand your customers in order to create a relationship with them. If people you want to target like technical […]

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Jul 01, 2019
How Building Trust On Your Website Helps Improve Conversion Rates

With so many new sites popping up every day — it can be hard for visitors to differentiate yours from thousands of others. One problem many digital marketing sites have is convincing visitors that they’re legitimate, reputable businesses. People want to know their money is safe. With so many stories of scams and other frauds online it […]

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10 easy ways to increase your mobile conversion rate
Jun 28, 2019
10 easy ways to increase your mobile conversion rate

It’s official, mobile is taking the e-commerce market by storm. It is expected that by the end of  2020, the number of mobile users that will make at least a purchases using their phone will reach 168.7 million! And that is only for the US market. Since this number is only going to get higher, […]

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Jun 27, 2019
A/B Testing Trust Elements on E-commerce Stores – A CRO Case Study

In this article we’ll share a CRO case study based on an A/B test we ran for a tea company, the #1 selling detox tea in the world, with over 1 Million customers around the world. The context The brand has grown massively in popularity since its launch in 2013. Through the use of strong […]

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Jun 25, 2019
How to learn Google Analytics. Even if you don’t like numbers.

Growing your business is hard and sometimes you don’t even know where to start. I have also been there and had no idea what to do. But eventually, I found out what I need to know in order to grow an eCommerce store. Mind you, it is not an easy road, but the effort is […]

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shopping cart
Jun 18, 2019
The secret behind shopping cart abandonment rate and how to improve it

Shopping cart abandonment is one of the main reasons why store owners are losing a lot of money. Contrary to popular belief, the checkout process does not start on the actual checkout page, it rather starts on the first user interaction with your website. Before they start completing the payment page with their details, they […]

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