Category: Learning CRO

why is conversion rate optimization like watering flowers
Oct 23, 2019
Why is conversion rate optimization like watering flowers

Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do. It doesn’t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there […]

Continue Reading

How to create a successful Sales Funnel that converts
Oct 17, 2019
How to create a successful Sales Funnel that converts

A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]

Continue Reading

Sep 20, 2019
Sudden Drops in Conversion Rate: 6 Common Reasons

Whenever you experience sudden drops in conversion rate your heart skips a beat and inevitably you start panicking. Well, you shouldn’t. Everything’s got a solution if you know where to look. So take a deep breath, go through this checklist and find the cause.  Here’s what to look for if you find yourself in this […]

Continue Reading

shopify app store hp
Sep 13, 2019
8 must have FREE Shopify apps that boost conversions

Table of contents: FREE Lead Capture Shopify Apps FREE Email Marketing Shopify Apps FREE Shopify Apps for Review Requests and Display FREE Upsell and Crosell Shopify Apps Running a Shopify store is tough. A single person CAN do it, but it would take tens of hours of work per week to manage clients, orders, marketing […]

Continue Reading

Sep 12, 2019
5 CRO Tactics to Increase Ecommerce Sales

Ecommerce has grown to be a highly competitive field, with online stores popping up like mushrooms. Under these rough circumstances it’s no easy task to run a successful business online. However, if you apply a few CRO tactics, you’ll be able to boost your ecommerce sales and become a strong competitor.  Before diving into CRO […]

Continue Reading

hard to navigate - nightmare ux
Sep 06, 2019
6 UX principles to follow for better conversions – with examples

There is no secret recipe that will boost conversions. However, following UX principles can certainly help. As with every other piece of advice on the internet, some things work and some don’t. Here are the 6 UX principles to follow for better conversions: 1. Make it simple The harder it is for someone to understand […]

Continue Reading

Sep 04, 2019
6 CRO Best Practices for Beginners

Before diving into the topic of CRO best practices, there is something I feel like I should mention. Naturally, a conversion rate optimization agency or specialist is able to create an effective and relevant CRO program only upon conducting a thorough analysis of your website, traffic and user behaviour. Each business is different and has […]

Continue Reading

exit rate vs bounce rate
Aug 29, 2019
Is exit rate more important than bounce rate?

In this article you’ll read about the difference between exit rate and bounce rate. Find out which one is more important for your business and uncover your worst performing pages. What is exit rate? Just think of the last time you entered a website, checked 3 pages and then left. You actually did something on […]

Continue Reading

social media platforms
Aug 22, 2019
Double your ROAS in 2 months by analyzing your Source/Medium report

Before we begin, if you are not familiar with the basic Google Analytics reports I suggest you read about the 5 essential Google Analytics reports. Google Analytics is a gold mine for your business. Grab a pickaxe, follow along and by the end of this article you will have enough knowledge to double your ROAS […]

Continue Reading

new vs returning users
Aug 12, 2019
New vs Returning Users – How to find out who converts better

Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these questions and I assure you that the findings you are going to make will most certainly amaze you. How to find out who converts better […]

Continue Reading