Category: Success

14 Ways to Screw Up Your Conversion Rate
Dec 18, 2019
14 Ways to Screw Up Your Conversion Rate

There are a million ways to screw up your conversion rate. For now, these are the best 14.

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Dec 05, 2019
How to Create Buyer Personas and Drive More Conversions

If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that your product is for everybody. Learn to create buyer personas and craft a truly targeted message to get your audience to act. Design choices, website speed […]

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Nov 27, 2019
Can’t do A/B testing? Here is how you can still increase your store’s conversion rate

Probably the most basic question that comes to mind when managing an online business is: How do I increase the conversion rate? How can I make visitors buy my products? The answer itself is quite broad, but there are several steps to take into consideration when assessing your website, before gathering any data from tools […]

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Nov 26, 2019
8 Persuasion Techniques to Use in Ecommerce

If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques you can use to improve the way you communicate with your target audience, thus increasing your store’s conversion rates. Enjoy! Although it is said that […]

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why is conversion rate optimization like watering flowers
Oct 23, 2019
Why is conversion rate optimization like watering flowers

Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do. It doesn’t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there […]

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How to create a successful Sales Funnel that converts
Oct 17, 2019
How to create a successful Sales Funnel that converts

A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]

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AI in CRO
Oct 14, 2019
The next wave of innovation in CRO that you don’t know about

Conversion rate optimization can be traced back to the beginning of the 20th century. In 1917, the Direct Marketing Association was formed. Even though they did not do CRO, they did A/B split-testing, response tracking, and audience testing to optimize mail, radio, and print campaigns. Fast forward almost 100 years, after the dot-com bubble burst […]

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Ecommerce Metrics - Average Conversion Rate by Operating System
Sep 30, 2019
​Ecommerce Metrics Series – Average Add to Cart Rate, Website Visits and Conversion Rate Reports Q2 2019

In this Ecommerce Metrics Series I will be sharing with you the currently average metrics in the ecommerce world. Last week, I’ve written the ​Ecommerce Metrics Series – Average Order Value Report Q2 2019. This week, I decided to combine 3 reports into 1: Average Websites Visits, Average Add to Cart Rate and the Ecommerce […]

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shopify app store hp
Sep 13, 2019
8 must have FREE Shopify apps that boost conversions

Table of contents: FREE Lead Capture Shopify Apps FREE Email Marketing Shopify Apps FREE Shopify Apps for Review Requests and Display FREE Upsell and Crosell Shopify Apps Running a Shopify store is tough. A single person CAN do it, but it would take tens of hours of work per week to manage clients, orders, marketing […]

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Sep 12, 2019
5 CRO Tactics to Increase Ecommerce Sales

Ecommerce has grown to be a highly competitive field, with online stores popping up like mushrooms. Under these rough circumstances it’s no easy task to run a successful business online. However, if you apply a few CRO tactics, you’ll be able to boost your ecommerce sales and become a strong competitor.  Before diving into CRO […]

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