Category: Success

why is conversion rate optimization like watering flowers
Oct 23, 2019
Why is conversion rate optimization like watering flowers

Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do. It doesn’t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there […]

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How to create a successful Sales Funnel that converts
Oct 17, 2019
How to create a successful Sales Funnel that converts

A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]

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AI in CRO
Oct 14, 2019
The next wave of innovation in CRO that you don’t know about

Conversion rate optimization can be traced back to the beginning of the 20th century. In 1917, the Direct Marketing Association was formed. Even though they did not do CRO, they did A/B split-testing, response tracking, and audience testing to optimize mail, radio, and print campaigns. Fast forward almost 100 years, after the dot-com bubble burst […]

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Ecommerce Metrics - Average Conversion Rate by Operating System
Sep 30, 2019
​Ecommerce Metrics Series – Average Add to Cart Rate, Website Visits and Conversion Rate Reports Q2 2019

In this Ecommerce Metrics Series I will be sharing with you the currently average metrics in the ecommerce world. Last week, I’ve written the ​Ecommerce Metrics Series – Average Order Value Report Q2 2019. This week, I decided to combine 3 reports into 1: Average Websites Visits, Average Add to Cart Rate and the Ecommerce […]

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shopify app store hp
Sep 13, 2019
8 must have FREE Shopify apps that boost conversions

Table of contents: FREE Lead Capture Shopify Apps FREE Email Marketing Shopify Apps FREE Shopify Apps for Review Requests and Display FREE Upsell and Crosell Shopify Apps Running a Shopify store is tough. A single person CAN do it, but it would take tens of hours of work per week to manage clients, orders, marketing […]

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Sep 12, 2019
5 CRO Tactics to Increase Ecommerce Sales

Ecommerce has grown to be a highly competitive field, with online stores popping up like mushrooms. Under these rough circumstances it’s no easy task to run a successful business online. However, if you apply a few CRO tactics, you’ll be able to boost your ecommerce sales and become a strong competitor.  Before diving into CRO […]

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social media platforms
Aug 22, 2019
Double your ROAS in 2 months by analyzing your Source/Medium report

Before we begin, if you are not familiar with the basic Google Analytics reports I suggest you read about the 5 essential Google Analytics reports. Google Analytics is a gold mine for your business. Grab a pickaxe, follow along and by the end of this article you will have enough knowledge to double your ROAS […]

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Jul 31, 2019
Choosing the Right CRO Agency: What You Need to Know

Conversion rate optimization is just now starting to gain traction among online shop owners. It’s not that it’s a new field in marketing and people are just now hearing about it. It’s probably because most people focus more on other marketing activities and they don’t know what are the benefits of conversion rate optimization and […]

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Jul 01, 2019
How Building Trust On Your Website Helps Improve Conversion Rates

With so many new sites popping up every day — it can be hard for visitors to differentiate yours from thousands of others. One problem many digital marketing sites have is convincing visitors that they’re legitimate, reputable businesses. People want to know their money is safe. With so many stories of scams and other frauds online it […]

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