Category: Uncategorized

Ontrack Analytics App - Geographic Insights
Dec 09, 2019
Ontrack Analytics App: How to use Geographic Insights for growing your business

You’ve probably noticed this while traveling: store shelves are not stacked in the same way. More than that, if you go to a different country, McDonald’s has a different menu, inspired by local food. These companies do this for a (good) reason: they leverage geographic insights in order to gain more revenue by appealing to […]

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AI in CRO
Oct 14, 2019
The next wave of innovation in CRO that you don’t know about

Conversion rate optimization can be traced back to the beginning of the 20th century. In 1917, the Direct Marketing Association was formed. Even though they did not do CRO, they did A/B split-testing, response tracking, and audience testing to optimize mail, radio, and print campaigns. Fast forward almost 100 years, after the dot-com bubble burst […]

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