Category: Uncategorized

Oct 14, 2019
The next wave of innovation in CRO that you don’t know about

Conversion rate optimization can be traced back to the beginning of the 20th century. In 1917, the Direct Marketing Association was formed. Even though they did not do CRO, they did A/B split-testing, response tracking, and audience testing to optimize mail, radio, and print campaigns. Fast forward almost 100 years, after the dot-com bubble burst […]

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