Category: Digital Marketing

14 Ways to Screw Up Your Conversion Rate
Dec 18, 2019
14 Ways to Screw Up Your Conversion Rate

There are a million ways to screw up your conversion rate. For now, these are the best 14.

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Dec 10, 2019
This is how you detect the enemies of your website conversions

Let’s say you’ve set up your website, listed all your products and set up analytics. Now you want to take a look at the efficiency of your online business. Or perhaps you’ve had the online shop for quite some time and you wish to investigate why your products don’t drive website conversions. While there is […]

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Ontrack Analytics App - Geographic Insights
Dec 09, 2019
Ontrack Analytics App: How to use Geographic Insights for growing your business

You’ve probably noticed this while traveling: store shelves are not stacked in the same way. More than that, if you go to a different country, McDonald’s has a different menu, inspired by local food. These companies do this for a (good) reason: they leverage geographic insights in order to gain more revenue by appealing to […]

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Dec 05, 2019
How to Create Buyer Personas and Drive More Conversions

If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that your product is for everybody. Learn to create buyer personas and craft a truly targeted message to get your audience to act. Design choices, website speed […]

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5 free conversion optimization tools
Dec 03, 2019
5 free conversion optimization tools to kickstart your CRO program

When getting traffic is just not enough, you should shift your focus towards conversion rate optimization. I’ve put together a list of the tools I use everyday as a cro specialist. The best part is that all of them are actually free to start with.

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Nov 27, 2019
Can’t do A/B testing? Here is how you can still increase your store’s conversion rate

Probably the most basic question that comes to mind when managing an online business is: How do I increase the conversion rate? How can I make visitors buy my products? The answer itself is quite broad, but there are several steps to take into consideration when assessing your website, before gathering any data from tools […]

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Nov 26, 2019
8 Persuasion Techniques to Use in Ecommerce

If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques you can use to improve the way you communicate with your target audience, thus increasing your store’s conversion rates. Enjoy! Although it is said that […]

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Oct 16, 2019
Marketing Automation Strategies that Increase Conversion Rates

Throughout the past years, marketing automation solutions have become increasingly popular. More and more people working in the field are becoming truly invested in automation techniques that make marketing faster, easier and more efficient than before.  What Exactly is Marketing Automation? In brief, marketing automation implies using software to automate manual marketing processes, especially repetitive […]

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